Psychological Ownership: Own the Right Things
NN/g latest articles and announcementsby Evan Sunwall7d ago
Feeling a sense of ownership over your work seems like a necessary quality for any passionate design professional.
nngroup.comadded August 2026
NN/g latest articles and announcementsby Evan Sunwall7d ago
Feeling a sense of ownership over your work seems like a necessary quality for any passionate design professional.
NN/g latest articles and announcementsby Raluca Budiu7d ago
Suppose you ask an AI customer-service system the same question several times: “Can I return an opened product after 30 days?” One answer may explain the policy accurately.
NN/g latest articles and announcementsby Caleb Sponheim14d ago
Tech workers face constant pressure to adopt AI tools, with little guidance on how to tell whether a specific tool improves a specific type of work.
NN/g latest articles and announcementsby Therese Fessenden14d ago
Big Tech CEOs are eager to show that they and their employees use their own products. Mark Zuckerberg is building an AI agent to help him be CEO. Elon Musk posts prolifically on X.
NN/g latest articles and announcements17d ago
Pass at least 5 courses in one topic, and receive Specialty recognition on your UX Certificate. A specialty is not required to earn a UX Certificate.
NN/g latest articles and announcements20d ago
Job Opening: People & Culture Generalist (Remote, US Based) Announcements Job type: Full-time, Exempt Location: Fully remote, US Only (must of us work within Pacific, Mountain, Central, or Eastern...
NN/g latest articles and announcementsby Evan Sunwall21d ago
Mentorship is one of the most valuable and underused career tools available. There are real benefits to gain from mentorship, but many talk themselves out of it before they even try.
NN/g latest articles and announcementsby Rachel Banawa21d ago
Many UX practitioners are questioning how the field should describe itself. Amid UX layoffs, tighter budgets, and ongoing pressure to prove the value of UX work, some have wondered whether the...
NN/g latest articles and announcementsby Tanner Kohler28d ago
AI can now handle many tasks that once made product builders valuable. As a result, designers and engineers are under growing pressure to decide what to build, not just how to build it.
NN/g latest articles and announcementsby Tony Alicea28d ago
AI models produce output based on context. Context is everything the model can see when it does the work: your request, plus whatever instructions, standards, examples, and background information...
NN/g latest articles and announcementsby Huei-Hsin Wang17 Jul 2026
Dropdown lists are one of the most familiar controls in forms. Designers use them because they're compact, flexible, and easy to implement.
NN/g latest articles and announcementsby Maria Rosala17 Jul 2026
Some people argue that AI can eliminate the need for research. Why speak to real people — who are hard to pin down — when AI can simulate them or interview them for you?
NN/g latest articles and announcements15 Jul 2026
Pass at least 5 courses in one topic, and receive Specialty recognition on your UX Certificate. A specialty is not required to earn a UX Certificate.
NN/g latest articles and announcementsby Georgia Kenderova, Tanner Kohler10 Jul 2026
Designing a site-specific AI chatbot requires making key decisions even before user testing begins.
NN/g latest articles and announcementsby Lola Famulegun3 Jul 2026
UX teams rarely lose budget conversations because their work isn't valuable. They lose them because of how the work gets reported.
NN/g latest articles and announcementsby Katie Schmidt, Jessa Anderson, Hayley Mortin3 Jul 2026
Enterprise AI is a hot topic, but many organizations still struggle to achieve meaningful employee adoption and usage.
NN/g latest articles and announcementsby Rachel Banawa26 Jun 2026
If you distribute surveys through open channels like social media, online communities, or public links, there’s a good chance some of your responses aren’t coming from real participants.
NN/g latest articles and announcementsby Taylor Dykes, Pavel Samsonov26 Jun 2026
Between delivery timelines and limited resources, cutting data collection upfront seems like an efficient choice.
NN/g latest articles and announcementsby Maria Rosala19 Jun 2026
Compared to other UX research studies, diary studies — especially longer ones — are particularly vulnerable to high participant attrition — when participants stop submitting entries or responding.