Ways to think about token pricing — Benedict Evans
Essays - Benedict Evansby Benedict Evans·9 Jul 2026
Ways to think about token pricing There are only two things you can say with certainty about token prices: we’re in a supply crunch, and this is unstable.
Predicting AI job exposure — Benedict Evans
Essays - Benedict Evansby Benedict Evans·24 May 2026
Predicting AI job exposure It would be really nice if we had some way to analyse which jobs, companies and industries were exposed to AI, and if we could assign scores, and build charts, and map...
How will OpenAI compete? — Benedict Evans
Essays - Benedict Evansby Benedict Evans·19 Feb 2026
How will OpenAI compete? “Jakub and Mark set the research direction for the long run. Then after months of work, something incredible emerges and I get a researcher pinging me saying: “I have...
AI, networks and Mechanical Turks — Benedict Evans
Essays - Benedict Evansby Benedict Evans·23 Nov 2025
AI, networks and Mechanical Turks Any consumer internet system with critical mass becomes, in part, a Mechanical Turk. It looks at what the users do and draws conclusions from that.
GenAI’s adoption puzzle — Benedict Evans
Essays - Benedict Evansby Benedict Evans·25 May 2025
GenAI’s adoption puzzle This chart is very ‘glass half-empty or half-full?’, and it’s a puzzle. You could say that this is amazingly fast adoption, and much faster than PCs, the web or smartphones.
What kind of disruption? — Benedict Evans
Essays - Benedict Evansby Benedict Evans·14 Mar 2025
What kind of disruption? I made this slide for a presentation I’m giving next week, but I think it’s worth picking up and talking about in its own right.
Apple innovation and execution — Benedict Evans
Essays - Benedict Evansby Benedict Evans·14 Mar 2025
Apple innovation and execution People have been claiming that Apple has forgotten how to innovate since the early 1980s, or longer - it’s a standing joke in talking about the company.
The Deep Research problem — Benedict Evans
Essays - Benedict Evansby Benedict Evans·18 Feb 2025
The Deep Research problem Most what I do for a living is research and analysis. I think of data I’d like to see and go looking for it; I compile and collate it, make charts, decide they’re boring...
Are better models better? — Benedict Evans
Essays - Benedict Evansby Benedict Evans·22 Jan 2025
Are better models better? Every week, there’s a new model, a new approach, and something new to play with. And every week, people ask me ‘have you tried o1 Pro? Phi 4?
Competing in search — Benedict Evans
Essays - Benedict Evansby Benedict Evans·19 Aug 2024
Competing in search A search engine is a vast mechanical Turk - a reinforcement learning engine that uses human activity to understand the web.
The AI summer — Benedict Evans
Essays - Benedict Evansby Benedict Evans·9 Jul 2024
The AI summer My old boss Marc Andreessen liked to say that every failed idea from the Dotcom bubble would work now.
The VR winter continues — Benedict Evans
Essays - Benedict Evansby Benedict Evans·8 Jul 2024
The VR winter continues It can feel a little odd to write about anything other than generative AI these days, but I sometimes remind people that all the things that we were talking about in October...
Apple intelligence and AI maximalism — Benedict Evans
Essays - Benedict Evansby Benedict Evans·20 Jun 2024
Apple intelligence and AI maximalism No-one outside Apple has really used any Apple Intelligence features yet.
Building AI products — Benedict Evans
Essays - Benedict Evansby Benedict Evans·8 Jun 2024
Building AI products I will fly to India on Monday for a brief trip, and so I just spent an hour struggling through a very buggy online visa application process.
Ways to think about AGI — Benedict Evans
Essays - Benedict Evansby Benedict Evans·4 May 2024
Ways to think about AGI In 1946, my grandfather, writing as ‘Murray Leinster’, published a science fiction story called ‘A Logic Named Joe’.
AI and problems of scale — Benedict Evans
Essays - Benedict Evansby Benedict Evans·29 Apr 2024
AI and problems of scale There’s a story in one of Georges Simeon’s 1930s detective stories that I think about sometimes when talking about a certain kind of AI problem.
Looking for AI use-cases — Benedict Evans
Essays - Benedict Evansby Benedict Evans·19 Apr 2024
Looking for AI use-cases This image comes from a book by Martin Honeysett called ‘Microphobia’, published in 1982.
The problem of AI ethics — Benedict Evans
Essays - Benedict Evansby Benedict Evans·23 Mar 2024
The problem of AI ethics In the late 1990s, the UK Post Office deployed a new point-of-sale computer system, built for it by Fujitsu.
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