Hubspot

Hubspotby Ashley Valadez·16d ago

In today’s digital world, customers want to access support quickly via their preferred communication channel.

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18%plop score, above 18 percent of recent articles

Hubspotby juthompson@hubspot.com (Justina Thompson)·17d ago

If your buyers are asking ChatGPT for vendor recommendations instead of scrolling through Google results, your brand’s visibility in AI search engines matters as much as your organic rankings …...

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23%plop score, above 23 percent of recent articles

Hubspotby Phill Agnew·18d ago

AI content is polarizing. When users spot that AI was used in art, backlash often follows. So, let’s run a quick experiment. Take a look at the picture below.

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56%plop score, above 56 percent of recent articles

Hubspotby HubSpot Staff·22d ago

Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows up in AI search, or do you need something that connects that monitoring...

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72%plop score, above 72 percent of recent articles

Hubspotby Zoe Ashbridge·23d ago

SEO might feel like it’s under threat with the rise of AI. But the data tells a different story — SEO tools are still a must-have for marketers.

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28%plop score, above 28 percent of recent articles

Hubspotby HubSpot Staff·24d ago

AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process — and it’s the top predictor of purchase intent.

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68%plop score, above 68 percent of recent articles

Hubspotby HubSpot Staff·24d ago

Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs.

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62%plop score, above 62 percent of recent articles

Hubspotby HubSpot Staff·24d ago

At some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using different definitions for the same term.

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50%plop score, above 50 percent of recent articles

Hubspotby Cassie Wilson Clark·25d ago

AI SEO tools have matured quickly. What started as a novelty layer atop existing keyword tools has become a full-fledged category, helping improve everything from research to AI search visibility.

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10%plop score, above 10 percent of recent articles

Hubspotby Zoe Ashbridge·28d ago

There are an abundance of SEO tools for small businesses. But, with limited resources and budget, small businesses can face an added challenge: finding the right tech stack that does everything...

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25%plop score, above 25 percent of recent articles

Hubspotby Cassie Wilson Clark·22 Jul 2026

Roughly 58% of consumers now use AI answer engines in their product research each week — and that number is rising fast.

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40%plop score, above 40 percent of recent articles

Hubspotby Zoe Ashbridge·22 Jul 2026

AI SEO tools for small businesses are essential to keep up with marketing trends and stay competitive.

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41%plop score, above 41 percent of recent articles

Hubspotby Zoe Ashbridge·21 Jul 2026

B2B SaaS businesses achieve an average ROI of 702% from SEO, yet most teams are still using a SaaS SEO tool stack built for a different era of search.

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23%plop score, above 23 percent of recent articles

Hubspotby juthompson@hubspot.com (Justina Thompson)·20 Jul 2026

There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts reshaping search are forcing marketers to rethink...

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46%plop score, above 46 percent of recent articles

Hubspotby rsukhraj@hubspot.com (Ramona Sukhraj)·20 Jul 2026

You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever answers they get.

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45%plop score, above 45 percent of recent articles

Hubspotby Zoe Ashbridge·16 Jul 2026

The best enterprise rank-tracking software goes far beyond checking positions for a handful of keywords.

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31%plop score, above 31 percent of recent articles

Hubspotby HubSpot Staff·16 Jul 2026

CRM data migration is the process of moving data, workflows, and assets from one CRM to another. It matters because your CRM is the operational backbone of your revenue team, and when the data...

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10%plop score, above 10 percent of recent articles

Hubspotby Zoe Ashbridge·15 Jul 2026

According to McKinsey, 50% of consumers now use AI-powered search, and more than 70% rely on it to ask questions and gather information. This shift in search behavior means SEO leaders must evolve.

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38%plop score, above 38 percent of recent articles

Hubspotby Cassie Wilson Clark·14 Jul 2026

Organic search still delivers some of the strongest returns in marketing, and the right content optimization tools make it easier to capture.

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28%plop score, above 28 percent of recent articles

Hubspotby Jenny Romanchuk·9 Jul 2026

Growth experimentation is a structured approach to testing ideas across the full customer journey to discover what drives measurable business growth.

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50%plop score, above 50 percent of recent articles