blog.hubspot.comadded August 2026
Hubspotby HubSpot Staff11h ago
Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems.
Hubspotby esantiago@hubspot.com (Erica Santiago)11h ago
Peec AI alternatives are AI visibility platforms that go beyond monitoring to help marketing teams close citation gaps, connect AI search data to CRM attribution, and run programs across multiple...
Hubspotby ttaylor@hubspot.com (Tristen Taylor)1d ago
CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants to know why there’s a $200K...
Hubspotby juthompson@hubspot.com (Justina Thompson)1d ago
AEO audit tools have become essential for any team that needs to know whether answer engines are citing their brand, and whether those citations are accurate.
Hubspotby Brianne Garrett3d ago
Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad.
Hubspotby Mandy Bray4d ago
Insurance is a business built on relationships, but agents can’t manage all their contacts and communications alone.
Hubspotby Kayla Schilthuis-Ihrig7d ago
Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50. That means that marketing automation platforms need to change, too.
Hubspotby HubSpot Staff8d ago
HubSpot AEO vs. Profound is a comparison between two answer engine optimization tools that take different approaches to AI search visibility.
Hubspotby Anna Rubkiewicz8d ago
G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google.
Hubspotby Cassie Wilson Clark8d ago
If you’re comparing Scrunch alternatives, start by separating monitoring from execution. Monitoring tools show how brands appear in AI-generated answers.
Hubspotby rsukhraj@hubspot.com (Ramona Sukhraj)9d ago
As long as there has been commerce, there have been questions. First, those questions were only for salespeople. Then, it was search engines. Now, AI has been thrown into the mix.
Hubspotby Zoe Ashbridge9d ago
The bar for B2B SEO tools has shifted. SEO strategy is no longer just about ranking on page one, because buyers are increasingly discovering vendors through AI-generated answers.
Hubspotby rsukhraj@hubspot.com (Ramona Sukhraj)10d ago
As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real results or profit.
Hubspotby Phill Agnew11d ago
A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest.
Hubspotby HubSpot Staff14d ago
Enterprise marketing automation is how large organizations scale personalized marketing across multiple teams and channels without disrupting their data or workflow.
Hubspotby HubSpot Staff15d ago
If you’re evaluating answer engine optimization tools, here’s the short version: HubSpot AEO is an insight-to-execution platform that connects AI visibility data directly to your CRM and content...
Hubspotby HubSpot Staff15d ago
As more buyers skip search entirely and go straight to ChatGPT, Gemini, or Perplexity for recommendations, marketers are realizing they need a new kind of tool — one that shows them how their brand...
Hubspotby HubSpot Staff15d ago
There’s an irony at the heart of most failed CRM rollouts: the technology almost never lets you down. The deployment does.
Hubspotby Jenny Romanchuk16d ago
Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good or bad, and why they choose competitors, all at scale.
Hubspotby HubSpot Staff16d ago
CRM projects don’t fail at the technical level — they fail because the people expected to use the system never bought in, the training was too generic to stick, and nobody owned adoption after...
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